The Psychology of the Bad Deal

Everyone is always looking for a deal. Everyone wants to be on the better side of the deal. Nobody goes to the store stating "I hope I get ripped off today." Nobody wants to find out that they got a bad deal, in fact many people will rationalize until they convince themselves that they have made a good purchase, even if they paid $1000's of dollars more for a car, or house. It is human nature to try to save face, and we hate to make mistakes, especially when it comes to money.