Sometimes advertisements don't make any sense at all. Stores commonly use the line "the more you spend the more you save." I personally hate this saying because it is a lie. When you are spending money, you are doing the opposite of saving money. Thus you can't save money by spending it. People are brainwashed into thinking that they need to reach $100 in order to save an extra 10% (a measly $10) or whatever the deal is. Unfortunately many fall victim to this trick and spend extra money in order to reach the prize of (extra savings). They don't realize the extra spending they are doing in order to "save money". When you go shopping, know exactly what you're getting, don't get distracted or side-tracked by the glitz and glam of sales.